CEO Ethics Execution Market Segmentation 
Harvard Business Review
NOVEMBER 17, 2011
Executives set value propositions for their products — the target market segments, the benefits they provide, and their prices. Steve is a tall, 54-year-old manufacturing executive. Ethically-challenged places are no fun." We could debate whether those industries pose ethical issues, but that's not the point.
Harvard Business Review
JANUARY 29, 2016
For a variety of reasons — cultural, not being aware of cheaper men’s products, brand loyalty, the work necessary to band together to protest higher prices — markets for women’s products carry a higher price than men’s goods. Should auto company CEOs be concerned about these potential biases?
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