Harvard Business Review

AUGUST 30, 2012

Many organizations suffer from a tragic pattern: The chief executive officer launches a new change program with great fanfare and intentions, only to shelve it a few years later with little to show for great expenditures of time and consulting fees. The CEO recently drove a cultural change program, and did so earnestly.

Company 8

Company COO CFO Insurance 8

Harvard Business Review

JANUARY 29, 2016

Should auto company CEOs be concerned about these potential biases? While I’ve long trumpeted pricing as an underutilized profit lever at companies, being aware of the implications of offering different prices to different market segments is important. Are certain races and genders paying more?

Price 8

Price Market Segmentation Ethics Morale 8

Harvard Business Review

JANUARY 28, 2014

For example, back in early 2005, I and my colleague Clark Gilbert (now the CEO of Deseret News and Deseret Digital) ran a workshop for 100 top executives in the U.S. Another, arguably simpler, technique is to change the way you measure market share. newspaper industry. The sentiment in the room was clearly triumphant.

Disruptive Innovation 10

Disruptive Innovation Advertising Gilbert Market Segmentation 10

Harvard Business Review

SEPTEMBER 21, 2011

Executives searching for sources of top-line growth should look at what's already in their hands — literally. Executives who need reminding can examine their companies' websites from the early 1990s through the Wayback Machine , an archive of the internet. Once again, too many CEOs are hesitating. Want to cringe?

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

OCTOBER 15, 2015

This focuses the CEO squarely on asset utilization, which makes them less likely to consider strategies and business models that do not factor in using the company’s existing assets. The manager’s point of departure is classic market segmentation. Investors evaluate established firms by their return on assets (ROA).

Marketing 8

Marketing Company Levitt Film 8

Harvard Business Review

MARCH 22, 2011

Ned Barnholt is the former CEO of Agilent Technologies, the measurement company, and these days he's one of the more respected executives in Silicon Valley. They then researched and analyzed the markets, segmented them, and developed products. They executed on their plans well. HP rise had been remarkable.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

SEPTEMBER 19, 2012

My friend Diana McLain Smith, author of The Elephant in the Room: How Relationships Make or Break the Success of Leaders and Organizations , recalls one executive who was the head of a fast-growing subsidiary at a major corporation. Good businesses — and executives — thrive on dissenting perspectives.

Market Segmentation 8

Market Segmentation Film Policies Education 8

Coaching Tip

JUNE 19, 2017

It is not corporate strategy , sales compensation plan , or the market segmentation. In the world of work, the single greatest asset of successful individuals, teams and organizations is their mindset --what happens in between their ears.

Market Segmentation 83

Market Segmentation Leadership Reference Skills 83

Harvard Business Review

JANUARY 25, 2016

All I’d done was show him and the rest of the executive team a series of other companies’ ads. Whether it’s in recruiting materials or executive speeches, in advertising or marketing messaging, companies tend to talk in stereotypes, even if they have female-dominated marketing teams. So far, so good.

Company 8

Company Advertising Market Segmentation Mass Marketing 8

Harvard Business Review

NOVEMBER 20, 2015

Compliance is crucial for pharmaceutical makers such as Abbott and Amgen – a “ Form 483 ” warning from an FDA inspector can shut down a drug facility in an instant and even land top executives in jail. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8