CFO, Cost of Capital and Loyalty

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CFO

Cost of Capital

Loyalty

A Refresher on Marketing ROI

Harvard Business Review

JULY 25, 2017

Some companies establish a threshold for MROI that takes into account its risk tolerance and cost of capital, below which they are hesitant to make investments. “But sometimes, the incremental financial value attributable to marketing derives from its ability to increase customer loyalty and reduce customer churn.

ROI

ROI Marketing Marketing Mix Short-term

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1. CMOs need to start building this relationship by having a clear understanding of what CFOs expect.

CFO

CFO Short-term Long-term Benchmarking

Leadership Digital

A Refresher on Marketing ROI

How CMOs Can Get CFOs on Their Side

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