CFO, Direct Marketing and Leadership

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CFO

Direct Marketing

Leadership

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

MAY 2, 2018

While many equate strong personal branding only to powerful leadership, there's a lot more that goes into crafting a personal brand statement. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. 1.

Brand

Brand Examples Career Godin

Before You Link Pay to Customer Feedback: Five Essentials

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth. One direct marketer learned this the hard way. A clear link to financial and strategic outcomes.

Incentives

Incentives Sample Customer Loyalty Metrics

Leadership Digital

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Before You Link Pay to Customer Feedback: Five Essentials

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