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How to Succeed in Business by Bundling – and Unbundling

Harvard Business Review

Yes, digital technology enables a lot of unbundling. Peter Currie , our CFO, and I were doing it, and I said, “All right, one last question.” Andreessen: I think a lot of it is based on the underlying technology change. That newspaper bundle was based on the distribution technology of a time and place. Why is this?

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