Channel Management, Marketing and Quality

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Channel Management

Marketing

Quality

The Sales Role Multinationals Need in Emerging Markets

Harvard Business Review

OCTOBER 31, 2016

For many executives battling through economic headwinds in emerging markets, the answer tends to be wherever they think someone will provide the strongest boost to top-line growth, which usually means hiring an additional sales or marketing manager to support the commercial front lines. Somewhere else?

Marketing

Marketing Channel Management Incentives Survey

How GM Uses Social Media to Improve Cars and Customer Service

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media

Media Automotive Globalization Active Listening

Leadership Digital

The Sales Role Multinationals Need in Emerging Markets

How GM Uses Social Media to Improve Cars and Customer Service

Stay Connected