Harvard Business Review

MARCH 2, 2015

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

Case Study 8

Case Study Incubator Marketing Real Estate 8

Strategy Driven

OCTOBER 25, 2013

Crisis management is so much more than handling of the media. Unfortunately, the follow-through never transpired after the media coverage died down. My client (a different chemical company) later had a similar explosion. Prevention of leaks in customer information and losses in company market position. by Hank Moore.

Crisis Management 77

Crisis Management Crisis Risk Management Budgeting 77

Harvard Business Review

AUGUST 4, 2014

All too often, when marketers talk about their “social strategy,” they really mean a digital marketing strategy implemented on social platforms, rather than using social dynamics to benefit their business. While its social media KPI’s soared, its business suffered. BIF’s annual conference serves as its focal point.

Media 8

Media Marketing Strategy Groupthink Kaplan 8