This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Chemicals Remove Focus Group Remove Marketing Related Topics
Technology Operations Innovation Development Merchandising Information Technology Industry Advertising Reputation Learning-by-Doing More Related Topics >
article thumbnail

Use Big Data to Predict Your Customers' Behaviors

Harvard Business Review

SEPTEMBER 5, 2012

Whatever your discipline, doing business today means immersing yourself, and your organization, in a wealth of messy, unstructured, real time data from customers, competitors, and markets — and finding ways to use such data visibility to see what's coming. That is every marketer's dream: getting closer to customers. _.

Real Estate 8
Real Estate Merchandising Retail Chemicals 8
article thumbnail

Memo to the CEO: Customers Are the Key to Growth

Harvard Business Review

DECEMBER 31, 2012

Their marketing departments. Marketing promotions don't resonate and can't be tied to measurable results. In doing research for my book , I found that companies who are attracting buyers in today's hyper-connected world are developing new approaches and competencies that focus on one thing: customers. Here's how.

CEO 8
CEO Airlines Marketing Software 8
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024