Harvard Business Review
NOVEMBER 30, 2016
A label may read, for example : “WARNING: This product contains a chemical known to the state of California to cause cancer.” ” Many consumers regard this cancer warning as comparable in severity to cigarette warnings, even though the risk levels depend on the chemical present and often differ markedly.
Harvard Business Review
SEPTEMBER 14, 2011
In 2008, Dr Reddy's acquired Chirotech, Dow Chemical's R&D unit, for $32 million, and in April 2011 relocated it to a new 33,000 sq. In a global market that includes both affluent and mass market consumers, and in a world of polycentric innovation, firms will need to master and integrate both structured and flexible approaches to innovation.
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