Harvard Business Review

OCTOBER 10, 2014

Cancel further funding for the project in favor of developing an updated version of an existing company product? Traditional influencing theory — as expounded, for example, by Robert Cialdini in Influence: The Psychology of Persuasion — offers “invoking authority” as a way to persuade others to support things that are new to them.

Cialdini 12

Cialdini Resistance Innovation Media 12

Harvard Business Review

OCTOBER 11, 2012

Reading has a host of benefits for those who wish to occupy positions of leadership and develop into more relaxed, empathetic, and well-rounded people. Robert Cialdini, Influence: The Psychology of Persuasion. Seven Habits can be useful to the personal and professional development of anyone charting a career in business.

Books 21

Books Cialdini Christensen Collins 21

Harvard Business Review

OCTOBER 11, 2012

Reading has a host of benefits for those who wish to occupy positions of leadership and develop into more relaxed, empathetic, and well-rounded people. Robert Cialdini, Influence: The Psychology of Persuasion. Seven Habits can be useful to the personal and professional development of anyone charting a career in business.

Books 16

Books Cialdini Christensen Collins 16