Leading Blog

DECEMBER 25, 2016

Pre-Suasion : A Revolutionary Way to Influence and Persuade by Robert Cialdini The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn’t lie in the message itself, but in the key moment before that message is delivered.

Books 150

Books Leadership Cialdini Govindarajan 150

Harvard Business Review

OCTOBER 11, 2012

Jim Collins introduced new rigor to the evaluation of business leadership in his instant classic Good to Great , with a research team reviewing "6,000 articles and generating 2,000 pages of interview transcripts." Robert Cialdini, Influence: The Psychology of Persuasion.

Books 22

Books Cialdini Christensen Collins 22

Harvard Business Review

OCTOBER 11, 2012

Jim Collins introduced new rigor to the evaluation of business leadership in his instant classic Good to Great , with a research team reviewing "6,000 articles and generating 2,000 pages of interview transcripts." Robert Cialdini, Influence: The Psychology of Persuasion.

Books 17

Books Cialdini Christensen Collins 17