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Turn a C-level Customer Into Your Most Valuable Reference

Harvard Business Review

JULY 24, 2012

"Helping my smaller vendors grow and get established is in my interest," notes Patty Morrison , CIO of Cardinal Health — and the kind of dynamic customer advocate ideal for any technology firm. "So When she was CIO at Motorola, for example, the company had public positions on things like use of mobile devices and public safety.

Reference

Reference CIO PR Learning-by-Doing

3 Ways Big Companies Are Connecting with Younger Consumers

Harvard Business Review

OCTOBER 26, 2015

Big financial services companies are challenged when it comes to connecting with younger consumers, particularly about personal finance. Reminiscent of a Starbucks, the storefront includes a coffee bar, a conference table in an open area, and a couple of meeting rooms. MassMutual Walks the Talk by Talking.

Company

Company Hotels Travel Class

Leadership Digital

Turn a C-level Customer Into Your Most Valuable Reference

3 Ways Big Companies Are Connecting with Younger Consumers

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