Winning the Elusive Marquee-Brand Customer Advocate
Harvard Business Review
JULY 9, 2013
As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. These can lead to long term relationships in which advocacy naturally flows. "We''ll Let''s say you''re trying to recruit the CIO of a very large brand. Use LinkedIn.
8 
Let's personalize your content