Winning the Elusive Marquee-Brand Customer Advocate
Harvard Business Review
JULY 9, 2013
As Michael Stephenson , a key leader in global customer programs at Oracle puts it, his firm has various business units that focus on specific industries. These might include such issues as education or sustainability. Let''s say you''re trying to recruit the CIO of a very large brand. Marquee is good, a perfect match is better.
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