Co-Opetition Innovation Marketing Motivation 
Harvard Business Review
JULY 1, 2014
And along with this increased transparency, you’re held accountable for areas you know less about: new technologies, new markets, new cultures and geographies representing new stakeholders. Competitors will be recast as allies, as rival companies will have to work together to achieve more complex technical innovations.
Harvard Business Review
FEBRUARY 10, 2014
The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.
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