14 Principles that Made Amazon
Skip Prichard
OCTOBER 10, 2019
Failure comes part and parcel with invention” (Bezos 2013 letter). It is based on chapter 8 of Jim Collins book Good to Great. Bezos invited Collins to Amazon a few months before Collin’s book was published in 2001 to teach the senior leadership team the flywheel concept. Encourage Successful Failure (Principle 1).
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