There Are 4 Futures for CMOs (Some Better Than Others)
Harvard Business Review
SEPTEMBER 8, 2017
Sometimes it’s because CEOs want their CMOs to drive growth and transform the experience, but don’t give them the mandate, resources, or span of control to do so. Eventually, the CMO serves as a convenient scapegoat when the company doesn’t deliver on its growth commitments. It’s worth the effort.
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