Commitment Henderson Marketing Open-book 
Harvard Business Review
JUNE 2, 2015
He also emphasized in a 1999 book that “the wrong structure can doom all other market-driven initiatives in the organization to failure.” Henderson of the University of Oregon and Irina V. These high marketing and coordinating costs may be the cause of its problems today. In his 2006 survey of U.S.
Harvard Business Review
DECEMBER 12, 2012
As Hirschman's death on Tuesday made clear, the book has a substantial fan club among social scientists. I only first heard of the book (or at least heard of it and remembered it) in a conversation with Roger Lowenstein a few months ago. It's a book that makes you see the world in new ways, but doesn't give you new marching orders.
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