Customer-Centric Org Charts Aren’t Right for Every Company
Harvard Business Review
JUNE 2, 2015
He also emphasized in a 1999 book that “the wrong structure can doom all other market-driven initiatives in the organization to failure.” Henderson of the University of Oregon and Irina V. These high marketing and coordinating costs may be the cause of its problems today. In his 2006 survey of U.S.
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