Commitment IRR Marketing Rate of Return 
Harvard Business Review
FEBRUARY 7, 2012
And the commitment to green energy has helped Walmart take third place on the U.S. In essence, Bedore was saying that Walmart recognizes that it can help take the solar market to scale, thus lowering its costs in the future. We worship internal rates of return (IRR) to our detriment.
Harvard Business Review
SEPTEMBER 24, 2014
It’s a perfect storm bringing us to two important tipping points: one of belief and commitment to action, and one of economics. This week, an important coalition of coalitions, We Mean Business , launched with its own report and commitment by large organizations to recognize the reality of climate science and the ability to act on it.
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