Commitment Management Marketing Span of Control 
LDRLB
AUGUST 8, 2012
For the past few decades, the business press and management consultants have pushed for large organizations to flatten their structure. Flattening usually refers taking two actions to change organizational structure – removing layers of middle management while widening the span of control for the managers that are left.
Harvard Business Review
SEPTEMBER 8, 2017
These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.
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