Commitment, Marketing and Span of Control

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Commitment

Marketing

Span of Control

Is the Flattened Firm Falling Flat?

LDRLB

AUGUST 8, 2012

Flattening usually refers taking two actions to change organizational structure – removing layers of middle management while widening the span of control for the managers that are left. Recent research, however, may be taking some of the wind out of their sails. Without a flat culture, a flattened firm will simply fall flat.

Decentralization

Decentralization Span of Control Middle Management Morale

There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

SEPTEMBER 8, 2017

These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.

CEO

CEO Marketing Span of Control Sports

Leadership Digital

Is the Flattened Firm Falling Flat?

There Are 4 Futures for CMOs (Some Better Than Others)

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