In the CEO Afterlife
DECEMBER 18, 2014
You focus on that 20% to generate a high ROE (return on effort). It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds.
Strategy Driven
JANUARY 17, 2014
Those making this shift will gain a significant ROE – Return on Empathy. As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. Investing in Empathy.
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