Conference Customer Loyalty Media Storytelling 
Tanveer Naseer
FEBRUARY 9, 2016
So to kickstart this new partnership, I decided to reprint the article below on the importance of storytelling skills for today’s leaders. That’s not to say that we need to attain the level of storytelling mastery that these renowned leaders had attained for us to become effective leadership communicators in our organization.
Harvard Business Review
DECEMBER 29, 2011
The video, an interview about his agenda-setting article, " Creating Shared Value ," kicked off a year of revisiting our current economic system across our book , blog , and magazine channels, and it produced some of our best rich media features: Illustrated timeline. Turn Customers into Promoters. Social Media's Untapped Power.
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