Remove Consensus Remove Construction Remove Glocalization Remove Influence
article thumbnail

The Problem with Trend Tracking

Harvard Business Review

To qualify as a trend, something must represent an emerging consensus. It must act like an eddy that runs through us, changing, in this case, the thing called a "house" and the activity called "construction.". Both parties are to this extent "glocal" — global and local. Novelties come and go.

Trends 13