LDRLB

APRIL 13, 2020

We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores.

Mission Statement 120

Mission Statement Motivation Long-term Customer Loyalty 120

LDRLB

APRIL 13, 2020

We know that they have greater profitability, not just because they’re performing better but because customers respond to purpose-driven organizations. We know purpose-driven companies have a lower cost of customer acquisition, longer tenure of customer loyalty, and higher net promoter scores.

Mission Statement 78

Mission Statement Motivation Long-term Customer Loyalty 78

Harvard Business Review

OCTOBER 4, 2011

It's the company's deeply embedded belief system, its prevailing ethics, and the way people within the company interact with each other and with customers. Fundamentally, people just do not see software as part of HP's DNA. DNA sounds like a soft thing and it is. How does the company deal with dramatic change?

Software 13

Software Intellectual Capital Maturity Customer Loyalty 13