The Worst Failure of All Is Wasting a Failure
Harvard Business Review
APRIL 19, 2011
The CEO and CFO responded with, "A failure to hit ROI and NPV targets." The disturbing pattern here wasn't that the failure had occurred, but that there was no consensus at all, no common understanding from which to learn. What part of the strategy, or the tactical execution, failed? If an innovation initiative failed, ask why.
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