The Problem with Trend Tracking
Harvard Business Review
JANUARY 19, 2012
It must act like an eddy that runs through us, changing, in this case, the thing called a "house" and the activity called "construction.". Both parties are to this extent "glocal" — global and local. See the work of Alice Waters and the influence of Chez Panisse.) Keates certainly believes there's a trend here.
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