Consultative Idea Generation Marketing Operations 
N2Growth Blog
SEPTEMBER 29, 2010
I have had more than a few engagements that have come about as a result of the need to repair the carnage and devastation that occurred from the implementation of advice put forth, or the ideas generated by a well intentioned yet unqualified “coach”. It’s just that simple.
Strategy Driven
NOVEMBER 2, 2012
None of the limbs and twigs on each branch (staff-consultants) provide all nourishment required to breed a healthy tree (company). These keep the branches, limbs and twigs (divisions, consultants and vendors) on a growth curve. Adjustments must be periodically made to target markets, definition of terms and modification of strategies.
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Harvard Business Review
JULY 20, 2018
At one large European energy company we consulted with, no less than four separate corporate functions were supposed to be working on innovation—yet none of them was supporting critical needs at the business unit level. At Samsung, the other aspects of the innovation process are relatively well managed at the operating level.
Harvard Business Review
DECEMBER 10, 2010
Take this anecdote: Our innovation consultancy recently played host to a rather unusual job interview when a candidate came to us after selling his company, a premium brand of Cachaça (the Brazilian liquor). The offering should at once communicate the candidate's individuality and appeal to a broader market.
Harvard Business Review
MARCH 2, 2018
While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. Challenges. Enlist project managers and ensure clear roles and responsibilities for all centre employees.
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