Harvard Business Review

FEBRUARY 20, 2014

We believe the peso has further to fall but timing is difficult to predict, so if this region is vital to your business, contingency planning is the order of the day. Economy Finance Global business' Meanwhile, in the Middle East the political crisis surrounding Prime Minister Erdogan made Turkey a target for currency traders.

Crisis 8

Crisis Marketing Contingency Plans Execution 8

Harvard Business Review

JUNE 29, 2016

percentage points, has likely ushered in a protracted phase of uncertainty for the UK, EU, and global economies. A scenario-based approach to planning, modeling, and preparing for multiple outcomes is therefore recommended. The Leave campaign’s victory, with a margin of 3.8 R&D subsidies, EU norms and standards, etc.).

Uncertainty 8

Uncertainty Short-term Supply Chain Long-term 8

Harvard Business Review

APRIL 20, 2017

unilaterally pulls out of the Iran nuclear deal), building contingency plans, and diversifying their portfolio of markets. The competitiveness of expensive, imported products has been substantially undermined by currency depreciations and cost constraints in markets from Nigeria to Egypt, and from South Africa to Turkey.

Depreciation 8

Depreciation Contingency Plans Policies Marketing 8

Harvard Business Review

JUNE 20, 2017

While consumer spending has proven resilient, with same-store retail sales rising 6% YOY in April , most multinational corporations are developing contingency plans to mitigate risks to their businesses and reassessing the country’s role in their global market portfolio and supply chains. Renegotiating NAFTA.

Supply Chain 8

Supply Chain Depreciation Uncertainty Marketing 8