Persuasive Powerhouse

SEPTEMBER 13, 2010

We may be snowed by the public relations machine that “markets” a poor leader. Complacency has it’s price, up to and including some morally and ethically reprehensible leaders who have been elected to public office. We might simply vote without doing our homework first. Worse yet, we may not vote for anyone.

Leadership 150

Leadership Follow-up Blog Greenleaf 150

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 15

Reference Tips Media Case Study 15

Harvard Business Review

JUNE 7, 2012

Is your firm ready for this new age of peer-to-peer marketing? How long does it take our social media, PR or marketing people to find our customer advocates when they're needed to rebut a critique or attack, or talk to a media interviewer? Let's say you're preparing for a major product or service launch.

Reference 12

Reference Tips Media Case Study 12

Strategy Driven

MARCH 11, 2011

Core Business. Enron (like many other companies) got into areas beyond their core competencies. Enron did not demand enough accountability, fairness, ethics and operational autonomy from its outside auditor. Are businesses really looking for creative ideas? The Auditing Firm Employed by Enron.

Strategic Planning 57

Strategic Planning Committee Golden Handcuff Media 57