Core Competence Leadership Marketing Mayo 
Great Leadership By Dan
APRIL 19, 2018
Purpose is NOT About Marketing Another reason leaders fail to engage their teams through purpose is because they treat purpose as a marketing program, just any other plan to win talent and customers. We believe the Volkswagen emissions scandal came about because VW used purpose as a marketing strategy, not a core belief.
Harvard Business Review
NOVEMBER 6, 2014
The result has been so much more than a marketing ploy – it has changed the care being delivered. Culture of shared responsibility at Mayo Clinic. When I visited the Mayo Clinic this spring I was amazed by how well everyone worked together to give patients first-rate, coordinated care. They came because we’re the Mayo Clinic.
Harvard Business Review
NOVEMBER 6, 2014
The result has been so much more than a marketing ploy – it has changed the care being delivered. Culture of shared responsibility at Mayo Clinic. When I visited the Mayo Clinic this spring I was amazed by how well everyone worked together to give patients first-rate, coordinated care. They came because we’re the Mayo Clinic.
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