Core Competence Resistance Short-term Technology 
LDRLB
MAY 26, 2014
Talk about some of the ideas that kind of led you both to wanting to write this book, and then we’ll get into what this term big bang disruption means. They were using sort of these old models of that’s not a fear, that’s not core, that’s not our core competency, etc. I’ve really enjoyed that for this book.
Harvard Business Review
JULY 9, 2014
Our research shows that especially in highly competitive industries, executives should resist making R&D too dominant in order to dazzle customers with a steady stream of new products and the latest technologies. Consumers found the new technology so much more cumbersome that Microsoft restored the button in Windows 8.1.
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