Marshall Goldsmith

DECEMBER 29, 2016

In actuality, what can the senior VP do to damage the administrative assistant’s position? 5) Legitimate – based on the position held by the leader. 2) Focus on contribution to the larger good – not just the achievement of your objectives. Be prepared to have a realistic discussion of the costs of your idea.

Power 96

Power Cost-Benefit Analysis Ethics Video 96

Marshall Goldsmith

FEBRUARY 22, 2011

Focus on contribution to the larger good--not just the achievement of your objectives. An effective salesperson would never say to a customer, 'You need to buy this product, because if you don't, I won't achieve my objectives!' Present a realistic cost-benefit analysis of your ideas--don't just sell benefits.

Influence 135

Influence Ethics Cost-Benefit Analysis Guidelines 135

Marshall Goldsmith

APRIL 5, 2011

Many knowledge workers have years of education and experience in training for their positions, yet have almost no training in how to effectively influence decision makers. Focus on contribution to the larger good – not just the achievement of your objectives. We also become happier!

Influence 139

Influence Drucker Guidelines Ethics 139

CO2

JUNE 29, 2010

The better employees are attracted to jobs that make a difference to customers, fellow employees, or the communities they live in and they are much more willing to raise objections when they feel inhibited from making that difference. This being the case, followership should be viewed as a role, not a position.

Executive Coaching 129

Executive Coaching Execution Blog Self-aware 129