Cost Center, Finance and Travel - Leadership Digital

There Are 4 Futures for CMOs (Some Better Than Others)

Harvard Business Review

SEPTEMBER 8, 2017

This is a break from the traditional paths of finance, sales, and operations to the top spot. At Airbnb, CMO Jonathan Mildenhall is driving the company’s evolution to an end-to-end travel brand by reinventing “ experiential marketing.” Over: CMOs take over new responsibilities.

CEO

CEO Marketing Span of Control Sports

How Cloud Computing Is Changing Management

Harvard Business Review

FEBRUARY 8, 2018

With cloud, information travels rapidly in both directions, across computing systems that, with attributes like virtualization, scaling up or down to handle bigger workloads, or automated security patching across thousands of machines, are far more flexible. How organizations are changing.

Management

Management Software BPM Technology

There Are 4 Futures for CMOs (Some Better Than Others)

How Cloud Computing Is Changing Management

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