There Are 4 Futures for CMOs (Some Better Than Others)
Harvard Business Review
SEPTEMBER 8, 2017
Over the last decade, most companies’ digital agendas have focused largely on technology — moving to cloud-based software, modernizing IT infrastructures, adding digital channels, and digitizing business processes. This requires a new set of skills for many CMOs, particularly around leading transformative change.
8 
Let's personalize your content