There Are 4 Futures for CMOs (Some Better Than Others)
Harvard Business Review
SEPTEMBER 8, 2017
At Airbnb, CMO Jonathan Mildenhall is driving the company’s evolution to an end-to-end travel brand by reinventing “ experiential marketing.” Sometimes it’s because CEOs want their CMOs to drive growth and transform the experience, but don’t give them the mandate, resources, or span of control to do so.
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