Remove Cost of Capital Remove Finance Remove Net Present Value Remove Productivity
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The Most Common Mistake People Make In Calculating ROI

Harvard Business Review

Sure, you may know this already, but people who haven’t studied finance often find this statement confusing. Finance & Accounting Tool. You might also find that your accounts receivable (A/R) — what customers owe you for services rendered or products delivered — rises by $1 million. Excerpted from.

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How CMOs Can Get CFOs on Their Side

Harvard Business Review

This lack of an analytical approach has traditionally formed a barrier between marketing and finance. CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. They’re going to make ads and do whatever it is they do.

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