Cost of Capital Finance Net Present Value ROI 
Harvard Business Review
APRIL 9, 2015
But before anyone writes a check, you need to calculate the return on investment (ROI) by comparing the expected benefits with the costs. Analyzing ROI isn’t always as simple as it sounds and there’s one mistake that many managers make: confusing cash and profit. Finance & Accounting Tool. Excerpted from.
Harvard Business Review
NOVEMBER 25, 2013
Marketing is in the midst of an ROI revolution. This lack of an analytical approach has traditionally formed a barrier between marketing and finance. CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment.
Expert insights. Personalized for you.
8 
Let's personalize your content