Cost of Capital, Present Value and Proposal

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Cost of Capital

Present Value

Proposal

The Most Common Mistake People Make In Calculating ROI

Harvard Business Review

APRIL 9, 2015

Companies may have more than one hurdle rate depending on the risk involved in proposed investments. The finance people determine hurdle rates by looking at the company’s cost of capital, at the risk involved in a given project, and at the opportunity cost of forgoing other investments. Evaluate the investment.

ROI

ROI Analysis Rate of Return Net Present Value

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

CFOs are more interested in capital investment estimates, net present values, and a clear outline of the trade-offs of any investment. Marketing KPIs that don’t directly address shareholder value and the company’s objectives don’t tell the CMO or the CFO where marketing efforts are having the most impact.

CFO

CFO Short-term Long-term Benchmarking

Leadership Digital

The Most Common Mistake People Make In Calculating ROI

How CMOs Can Get CFOs on Their Side

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