6 Reasons Salespeople Win or Lose a Sale
Harvard Business Review
JUNE 23, 2017
In fact, only 33% of participants indicated they prefer the most prestigious, best-known brand with the highest functionality and cost. Conversely, 63% said they would select a fairly well-known brand with 85% of the functionality at 80% of the cost. Not surprisingly, the answer to this question differed by industry. The answer is yes.
8 
Let's personalize your content