Course Ethics Film Marketing 
Rich Gee Group
DECEMBER 22, 2010
My family and I just watched the film, ‘ The Polar Express ‘ last night with Tom Hanks. I’m getting off-course here. Well — Do You? It’s a wonderful movie — great story, wonderful animation, and the acting is top notch. One of the themes is the main character’s ability to ‘Believe’ in the existence of Santa Claus.
Eric Jacobson
APRIL 4, 2018
And hiring or holding onto the wrong CEOs costs shareholders an estimated $112 billion in lost market value every year. Wildly charismatic “masters of the universe” may prowl unchallenged in the boardrooms of Hollywood films, but in real boardrooms results speak louder than charisma. CEOs work harder than the rest of us.
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Strategy Driven
MAY 25, 2011
A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. That’s when the usual ethical and moral constraints are sometimes abandoned – always for good reasons, and always ‘just this once’ – in the name of expediency.
Strategy Driven
MAY 25, 2011
A young, inexperienced, but talented associate had what he thought was a plan for a powerful new marketing initiative. No wasted film, slides, or prints. That’s when the usual ethical and moral constraints are sometimes abandoned – always for good reasons, and always ‘just this once’ – in the name of expediency.
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