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Who Rules the Web Now?

Harvard Business Review

FEBRUARY 22, 2011

Adding a profile on Facebook has little to no impact on Facebook's operating costs. They're out to kill the cost-per-thousand or CPM-based ad sales model. Horan is an entrepreneur and web media executive, and is the former CEO of About.com, AllBusiness.com, and IAC Search and Media. More usage funds more infrastructure.

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