Strategy Driven

MARCH 27, 2020

A geofence is a virtual boundary that defines a specific geographic area with GPS (global positioning system) or RFID (radio frequency identification). Many geofence companies charge based on CPMs. CPM stands for Cost Per 1,000 Impressions. For instance, a $14 CPM rate equates to 71.428 impressions.

CPM 66

CPM Cost Marketing Advertising 66

Harvard Business Review

NOVEMBER 3, 2014

And since you usually pay on a CPM basis, you get tons of free impressions. Search ads by themselves don’t do nearly as much as search ads with great website conversion forms, remarketing, automated email follow up, and all tracked in a marketing automation system and integrated with your CRM. So it can be complicated.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

And since you usually pay on a CPM basis, you get tons of free impressions. Search ads by themselves don’t do nearly as much as search ads with great website conversion forms, remarketing, automated email follow up, and all tracked in a marketing automation system and integrated with your CRM. So it can be complicated.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

FEBRUARY 22, 2011

The login systems for Facebook and iTunes give Facebook and Apple the ability to influence users through ad services downstream. They're out to kill the cost-per-thousand or CPM-based ad sales model. As they pursue their quest for greater scale, they are poised to bring the scale dynamics of digital businesses to offline activities.

CPA 15

CPA CPM Advertising Disintermediation 15