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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business’s visibility and generating profits – regardless of the size of your marketing budget or the time you have to devote to it. Direct and indirect marketing. Word-of-mouth marketing.

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Learn to Adjust Your Focus

Harvard Business Review

But when is the optimal time to think about a situation in terms of its small details? When the product was launched in 2001 , it aimed to revolutionize personal transportation , touted as a unique way for people to travel short distances. And when does it make more sense to focus on the bigger picture ? Consider personal distance.