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Common Financial Mistakes Small Businesses Make and How to Avoid Them

Strategy Driven

Finance is at the very heart of every business! Venturing in Without a Clear Plan Starting a business without a clear plan for your finances is like walking blindfolded. Hence, it is highly advisable to develop a business plan that maps out your business finances, the business model and the nitty gritty involved in its implementation.

Finance 101
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How CMOs and CROs Can Be Allies

Harvard Business Review

Both practices have long developed insights into their customers based on data and analytics. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics. Cross-pollinate your talent.