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Three Questions to Ask Your Advanced-Analytics Team

Harvard Business Review

Say you're a manager at a consumer retail store — how many web customers also purchase at your brick and mortar stores, and how often? In the retail example, a single registration account for web and mobile commerce can help consolidate data from both channels in order to give a better picture of a customer's online shopping.

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Does Bigger Data Lead to Better Decisions?

Harvard Business Review

Big is old – retailers and financial institutions have had big data for decades. Take large retailers. It is not Big that matters, it is Diversity that matters. But Diversity is new. Sure, they have had enormous databases for long time now.

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How CMOs and CROs Can Be Allies

Harvard Business Review

CROs are deeply familiar with the troves of risk data, such as payment habits and internal credit scores, that their companies keep. Mortgage payers with a track record of being more than 15 days late could receive incentives or loyalty points that reward early payment. Use risk data as an avenue for innovation.