Strategy Driven
MARCH 2, 2024
Micro-influencers, typically defined by having smaller but more engaged audiences, can sometimes offer higher ROI than their mega-influencer counterparts. Moreover, digital PR agencies are adept at crisis management. Now, this doesn’t necessarily mean going for those with the highest number of followers.
N2Growth Blog
JUNE 11, 2010
Validating proof of concept around social media ROI is a discussion that may have had a bit of relevance 24 months ago, but unless you’ve been stranded on a desert island for the last couple of years you know that numerous case studies abound which validate social media beyond any reasonable doubt.
Harvard Business Review
FEBRUARY 17, 2015
And while research about financial performance is still in its infancy — Catalyst has found a strong correlation between the number of women on boards and in the C-Suite and ROI and ROE of company returns — we’re starting to learn more about the important ways women are changing the inner workings of boards.
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