What 100,000 Tweets About the Volkswagen Scandal Tell Us About Angry Customers
Harvard Business Review
SEPTEMBER 2, 2016
In September 2015 the Environmental Protection Agency found that many Volkswagen cars sold in the United States were equipped with software that could falsely improve the performance of diesel engines on emissions tests. Initially, there is a great deal of focus on the crisis itself, as conversations focus on the scope of the crisis.
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