Harvard Business Review

MARCH 1, 2016

McKinsey & Co. Make sure that CRM data on prospects isn’t populated with companies that are outside of your target market. But remember, every hour spent developing an opportunity that’s outside your sweet spot is a non-strategic use of time, energy, and resources. It’s a balancing act.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

FEBRUARY 12, 2016

Thanks to the proliferation of smartphones, brand and online-shopping websites, social media, and vehicle connectivity, businesses have a unique opportunity to use technology to revolutionize the customer experience and to incorporate the voice of the customer into product development. But where and how do you start? Keep it simple.

Media 8

Media Automotive Globalization Active Listening 8

Ask Atma

JANUARY 2, 2011

They develop action plans. Managing for Value – Governance, change management, organizational culture, communication, leadership. Move towards developing a long-term relationship with a single supplier. CRM has three principal objectives: Acquire new customers. Training and development. Workforce planning.

Management 40

Management CRM Objective Human Resources 40